Friday, February 1, 2013
Monday, January 28, 2013
Use Sitemaps and Simple Navigation
Combine SEO and User Experience Elements
Write Content for Users and the Search Engines
Incorporate Microdata Markup into Your Pages
Thursday, December 20, 2012
"VC's will often back 10 companies, accepting that some will be complete failures, others will do ok - but if one is a big success that outweighs everything else they've backed. And this applies to search and content - it's much better to have one outstanding piece of content which outperforms everything else you've done, than it is to have 10 pieces [of] content which have had good results."
Tuesday, December 18, 2012
1. Google Shopping and Product Listing Ads
2. Overhauled Location Targeting
3. Dynamic Search Ads
4. Enhanced Sitelinks
5. Offer Extensions
6. Dynamic Display Ads
…creates display ads entirely customized to the specific consumer and site. The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors, text) in real-time determined by like geographic location, language, the content of the website, the time of day or the past performance of different ads.